B2B SaaS · Northstack
From invisible to cited in AI answers for a B2B SaaS platform
A GEO programme that took share-of-answer from 4% to 41% across five generative engines.
41%
Share of answer
+118%
Qualified demos
5
Engines cited
The challenge
Competitors were being recommended inside ChatGPT and Perplexity for the client's core category prompts, while the client was never mentioned.
Our strategy
We benchmarked 180 buyer prompts, rebuilt entity and schema architecture, published 22 answer-first comparison and definition assets, and seeded corroborating facts across the sources those engines retrieve from.
The results
Share of answer rose from 4% to 41% in five months, and AI-referred sessions became the highest-converting traffic source in the account.
Services used
- AI Search Optimization (GEO & AEO)
- Content Marketing & Copywriting
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