Auto Care · Black Horse Collision
25 conversions at $51.39 for a collision repair centre
In May 2026, a $1,284.62 Google Ads investment produced 25 primary conversions at $51.39 each, with Performance Max delivering repairs at less than half the cost of Search.
25
Primary conversions
$51.39
Cost per conversion
292.96
All conversions
The challenge
Black Horse Collision needed consistent, local repair enquiries on a modest budget, while understanding which campaign type actually delivered work at a viable cost.
Our strategy
We ran Search alongside Performance Max, tracked calls, direction requests and store visits as conversion actions, and compared efficiency between the two campaign types to guide where budget should go next.
The results
May 2026 delivered 9,280 impressions and 268 clicks at a 2.89% CTR and $4.79 average CPC. Spend of $1,284.62 produced 25 primary conversions at $51.39 each and a 1.84% conversion rate. Counting all conversions — calls, directions and store visits — activity totalled 292.96. Performance Max proved far more efficient ($2.77 CPC, $25.85 cost per conversion) than Search ($7.70 CPC, $63.93). Both campaigns are limited by budget, so raising budgets is the clearest path to more volume.
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