E-commerce · Lumière Skincare
4.1x ROAS for a fast-growing D2C skincare brand
Rebuilt the creative engine and checkout funnel to scale spend 3x without efficiency loss.
4.1x
Blended ROAS
-38%
Cost per acquisition
+212%
Monthly revenue
The challenge
The brand had plateaued at a 1.9x ROAS. Creative fatigue set in within ten days of every launch, and the checkout leaked buyers at the shipping step.
Our strategy
We installed a monthly creative sprint producing 24 platform-native assets, restructured the Meta account around consolidated prospecting, implemented server-side tracking, and ran a six-test CRO programme on the product and checkout pages.
The results
Within two quarters the account absorbed a 3x budget increase while improving efficiency. Checkout completion rose from 46% to 63% and blended ROAS settled at 4.1x.
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