Auto Care · BClean Mobile Detailing
4.0x ROAS for a premium mobile car detailing service
A geo-precise Google Ads campaign across Vancouver generated 70 leads at CA$9.13 CPL, converting into 17 paying customers and a 4.0x ROAS.
4.0x
ROAS
70
Leads generated
CA$9.13
Cost per lead
The challenge
BClean needed a steady stream of local, high-intent booking enquiries without wasting budget on broad, low-quality traffic outside its service area.
Our strategy
We built a search campaign tightly restricted to Vancouver, North Vancouver, West Vancouver and Richmond, using high-intent keywords, location-specific ad copy, call extensions and a third-party booking integration. Surrounding areas were excluded to protect spend.
The results
The campaign delivered 462 clicks, 70 conversions and a 15.15% conversion rate at a CA$9.13 CPL — well below the industry benchmark. Seventeen leads became customers, producing roughly CA$2,550 in revenue from a CA$639 ad spend: a 4.0x ROAS and ~299% ROI.
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