Real Estate / PropTech · Sandpiper
91 landlord leads at 4x ROAS for a PropTech rental platform
A Meta lead-generation campaign in St. Louis attracted 91 qualified landlord leads at $27.68 CPL, with an estimated 4x ROAS.
91
Qualified leads
$27.68
Cost per lead
4x
Estimated ROAS
The challenge
Sandpiper needed to convince property owners and landlords in St. Louis to list on a newer, AI-powered rental platform instead of high-commission alternatives like Airbnb.
Our strategy
We ran a lead-generation campaign with Instant Forms and short-form video creatives. Targeting focused on homeowners, real estate investors and property managers aged 25–60 within an 80 km radius of St. Louis, using messaging around vacancy pain points and faster tenant matching.
The results
The campaign reached 40,708 users, generated 91 landlord leads and achieved a 2.52% overall CTR — above the real-estate benchmark. With a 4x estimated ROAS, the programme proved scalable for expansion into additional markets.
Ready to grow with a partner who shows the numbers?
Book a free 30-minute consultation. We'll audit your current marketing and show you exactly where the growth is hiding.